Football, in the last years, has changed and has established as the most followed and practiced sport in our Country. In Italy, almost 60% of the population is a fan or otherwise involved. Investing in football is a great opportunity to communicate with a high level of visibility and with a total coverage of the message.
In order to achieve its purpose, U.S. Lecce has a typical business model, similar to service, sports and marketing companies.
The centrality of the football system inside the social structure and its economic impact, combined with the planning capability of our society, grant real opportunities for any economic operator.
Communicating through U. S. Lecce S.p.A. means communicating in a dynamic, clear, modern and efficient way. This is due to the fact that Lecce Club grants different kinds of sponsorship, each of them has a specific visibility, specific benefits and effective co-marketing initiatives. There are several choices for companies, based on the rule of a product sole right, with different prices in order to give small and big companies the opportunity of co-brand U.S. Lecce
Football is a great communication tool because it:
- is constantly followed by media
- has a great number of contacts
- its target is wide and transversal.
U. S. Lecce can guarantee to its partners a great television visibility because of the continuous attention media have for the team.
The involvement of the Club in the major national competitions has a great exposure to television and national press. This exposure gains a greater value during the most important matches that attract the attention of the media and a large audience. Local TV stations follow the daily activities of the Team and Youth, granting our partners a total coverage communication.
Studies about visibility have shown that it provides a return of image equal to seven times the investment in the case of National Partnership, and over 13 times in the case of Gold Partnership.